SEMINAR [12/15 (Fri) 10:00~Webinar] Digital marketing solution for disease awareness

開催日時 2023年12月15日(金) 10:00 - 10:30
開催場所 Zoom

費用 無料
申込締切日 2023年12月14日(木)
We will present case studies in Japan of digital marketing solution for disease awareness (DTC) throughout the patient journey, utilizing "Ishamachi Hospital Search Service" that encourages to consultations.This lecture will be given in English.

[This seminar is recommended for]
- Those who are in charge of or are interested in disease awareness projects.
- Interested in a hospital search service that allows consultation by disease.
- Those who are interested in disease awareness digital marketing projects in Japan.

Lecturer: Haruto Shiroma CEO / Founder of Mediwill Inc.

He graduated from the Faculty of Commerce at Hitotsubashi University in 2002 and then joined Goldman Sachs in Tokyo. There, he worked in the Capital Markets division and Goldman Sachs Principal Strategy (GSPS). In 2006, he founded Mediwill with the management philosophy of ‘Helping to protect the health of loved ones.’ The company launched a digital marketing solutions business specializing in medical institutions and has since provided over 1,000 projects. In 2014, they released the medical information web media ‘Ishamachi,’ which achieved over 10 million monthly users in three years. In 2018, they launched a hospital search service that can be customized for each disease and was selected for the KIRIN Accelerator Program 2018. They have focused on digital marketing solutions, particularly disease awareness projects for pharmaceutical companies and medical device manufacturers, including Kyowa Kirin and Asahi Kasei Pharma.

[Webinar Contents]
Common Disease Case studies:
Asahi Kasei Pharma: Osteoporosis Disease Awareness Project, "Honeken''
Medicon: Inguinal hernia (prolapse) Disease Awareness Project, “ Sokei Hernia Note ”
EA Pharma: Chronic Constipation Disease Awareness Project, Ishamachi Hospital search project.

Rare disease Case studies:
Kyowa Kirin: FGF23-Related Hypophosphatemic Rickets and Osteomalacia Disease Awareness Project, " Kurukotsu Hiroba"
Kissei Pharmaceutical: ANCA-Related Vasculitis Disease Awareness Project, Ishamachi Hospital search project.  

[Webinar Schedule]
10:00-10:20 Lecture from Shiroma of Mediwill
10:20-10:30 Q&A
10:30-11:00 Add more if there are many Q&As

[Notes on registration]
Fee: Free registration
*Deadline for participation application 2023 Until 18:00 on Thursday, December 14th.
*This lecture will be given in English.

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